You can operate in the same industry as another company while maintaining entirely different goals and KPIs. However, there are likely a number of overlaps, whether that’s a higher ROI, increased conversions or steady organic growth. The strategy you take is totally dependent on your business goals, so you won’t necessarily prioritize the same services as another brand. We suggest getting in touch to discuss the right strategy for your brand. As a quick answer, if you’re looking for organic growth, then you need SEO and if you’re an app, SEO. If you’re looking to boost your campaign with paid growth, then you need Media Buying services. If you want your creatives to be designed by experts, the Creative team at Moburst is your best bet.