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ORGANIC AWARNESS

ASO Localization Services

Why settle on one location when your app can go global?

Eliminating a "1-size-fits-all" content strategy is essential for worldwide success. It's not enough to simply translate the app's title and description for effective localized ASO. You need a fantastic ASO translation team with excellent research tools, paired with local understanding, to carry out successful localization.

Localization

App Localization – not just translation

Users in various nations behave differently because they relate to diverse cultures. They need culturally appropriate images and content. Many people would assume that an app's job is done when it just translates its title, subtitle, and description for each location it offers. They overlook important factors, though, such as cultural quirks and pertinent local keywords. For example, a translation that is quite exact might not contain even one keyword that is pertinent! This is why, for true ASO localization, you need to conduct research and comprehend the audience you're localizing for — or have a partner with experience in localization success.

Localization benefits

More traffic

Effective localized keyword research can identify the keywords that are most popular in each particular place; this information cannot be obtained by simply translating your existing metadata sections

Lower difficulty

There may be a gap in the results of app stores where users look for keywords that the apps aren't employing if the localization of the apps isn't done correctly. It's essential to employ keywords to get a high rating, but your app won't perform to its full potential if you don't concentrate on relevant, localized keywords and update your metadata accordingly.

Better local conversion rates

Conversion rates take into account a variety of aspects, including text, screenshots, and video. You cannot assume that what works in one geo will perform equally well in other geos because various cultures have different expectations for visuals. All touchpoints are optimized as part of a successful CRO localization plan to drive outcomes.

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Business Marketer’s Localization Process

01

Keyword and competitor research

We examine the most effective keyword strategy across both main app stores for each particular location being targeted. This study considers factors such as regional culture, earlier outcomes, rivalry methods, and more.

02

Monitoring

A constant rise in ranking places and installs is guaranteed through measuring results and producing reports.

03

Optimization

Updates are continually made to improve outcomes and boost rankings in each targeted region. Every month, tests are conducted on the visual assets as well as the associated metadata in an effort to improve visibility and conversion rates, which will lead to a greater number of high-quality installs.

Localization

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