MEDIA BUYING
Ad Networks & RTBs
Improve ad spend return and reach key audiences
Ad networks and real-time bidding platforms can drive incredible results, at a fraction of the cost of other channels. Like any powerful tool, they have to be used carefully – as there are many pitfalls out there for the inexperienced. Moburst has deep experience with ad networks and real-time bidding platforms and will ensure you maximize your budget and deliver high-quality customers.
Planning the Perfect Media Mix
We combine the right mobile media channels to meet your goals and KPIs, track CPI, and optimize through ROI.
A customized media plan is based on your brand, vertical, and target audience, and suggests which platforms to run on, and how much budget to allocate to each. This stage also includes targeting and in-depth keyword research using our own proprietary technology.
We do a deep competitor analysis to ascertain what’s working for them and what isn’t, what channels and platforms they’re using, as well as their creative strategies and budgets.
A marketing agency can be in charge of the entire mobile marketing campaign funnel, all the way from pre-launch to continuous growth. They help your brand reach new heights, with each of their marketing services targeting a different crucial process and coming together to ensure nothing falls through the cracks. They recognize the importance of both SEO and Paid User Acquisition to keep your conversions high, churn rate low and ultimately, your CPIs low too.
You can operate in the same industry as another company while maintaining entirely different goals and KPIs. However, there are likely a number of overlaps, whether that’s a higher ROI, increased conversions or steady organic growth. The strategy you take is totally dependent on your business goals, so you won’t necessarily prioritize the same services as another brand. We suggest getting in touch to discuss the right strategy for your brand. As a quick answer, if you’re looking for organic growth, then you need SEO and if you’re an app, SEO. If you’re looking to boost your campaign with paid growth, then you need Media Buying services. If you want your creatives to be designed by experts, the Creative team at Moburst is your best bet.
