OTT Marketing

Deliver precision targeted TV campaigns

TV advertising used to be “spray and pray” – but thanks to smart devices, this is no longer the case. Today, advertisers are able to reach specific target audiences, with greater efficiency, lower costs, and significantly better performance, than ever before.

OTT advertising

Ready to take your key performance metrics to the next level? Start with Moburst’s OTT marketing services.

OTT marketing meaning

OTT marketing through devices such as Chromecast, Apple TV and others, lets you target specific locations, channels, or shows, giving you accurate targeting and ensuring every dollar in ad spend is maximized – and drives performance. This market is growing fast, and this is likely to be one of the hottest channels of 2022.

OTT marketing drives results

OTT marketing results in real traction: from installs or downloads to branding and brand awareness. OTT marketing often provides a great overlap between awareness-type results together with performance marketing outcomes, and everything can be tracked and measured to ensure the highest ROI possible.

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Moburst’s Localization Process



We start with a phase of intense research to discover who we are targeting, and the optimal targeting methods


Choosing the right channels

We then do a deep dive into the relevant streaming channels to choose the ones that are best suited for the target audience


Matching creatives to the channel

The creative process then kicks in, where we create assets that are perfectly suited to the channel and audience


Reporting and optimization

We send weekly reports to keep clients informed regarding numbers and progress, and optimize the channels and bids to achieve the best possible impact.

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