TV advertising used to be “spray and pray” – but thanks to smart devices, this is no longer the case. Today, advertisers are able to reach specific target audiences, with greater efficiency, lower costs, and significantly better performance, than ever before.
Ready to take your key performance metrics to the next level? Start with Moburst’s OTT marketing services.
OTT marketing meaning
OTT marketing through devices such as Chromecast, Apple TV and others, lets you target specific locations, channels, or shows, giving you accurate targeting and ensuring every dollar in ad spend is maximized – and drives performance. This market is growing fast, and this is likely to be one of the hottest channels of 2022.
OTT marketing drives results
OTT marketing results in real traction: from installs or downloads to branding and brand awareness. OTT marketing often provides a great overlap between awareness-type results together with performance marketing outcomes, and everything can be tracked and measured to ensure the highest ROI possible.