What is OTT Marketing? Business Marketer’s Guide to OTT Advertising

Almost everyone nowadays watches TV via over-the-top (OTT) services (or over-the-top). OTT channels, or internet-based video channels, include Netflix, Prime, Hotstar, and Disney+, to name a few. In India, OTT advertising spending is estimated to reach $9 billion Last year. So, if you’ve been thinking about starting an ad-supported OTT marketing, now is the moment. …

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