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OTT Services

What is OTT Marketing? Business Marketer’s Guide to OTT Advertising

Almost everyone nowadays watches TV via over-the-top (OTT) services (or over-the-top). OTT channels, or internet-based video channels, include Netflix, Prime, Hotstar, and Disney+, to name a few. In India, OTT advertising spending is estimated to reach $9 billion Last year. So, if you’ve been thinking about starting an ad-supported OTT marketing, now is the moment. …

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Social Media Marketing Trends

Some Of The Social Media Marketing Trends That You Might Want To Follow In 2024 Are

Social media marketing trends is a dynamic and essential component of contemporary digital marketing strategies. It involves the use of various social media platforms to promote products, services, brands, or causes to a targeted audience. With the widespread adoption of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, businesses and organizations have found …

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