AI SEO · Copilot SEO

Show up in
Copilot.

When your customers ask Copilot for a recommendation, we make sure it names your brand. Copilot SEO gets you cited, quoted and trusted inside Microsoft Copilot, Bing & Edge.

Generative Engine Optimization
Optimised for the entire Windows ecosystem
Overview

What is Copilot advertising?

Copilot SEO — a form of Generative Engine Optimization — is the practice of shaping the signals Copilot relies on so it cites and recommends your brand in its answers. Copilot is built into Windows, Edge and Bing and draws on the Bing index, so visibility there reaches people at work every day. Instead of fighting for a blue link, you become the name the assistant says out loud — the single most valuable position in the new search landscape.

What’s included

Your Copilot Ads
engagement

Everything we put to work to make Copilot your brand’s growth channel.

Copilot prompt & visibility audit

We map the real questions your buyers ask Copilot and benchmark exactly where you stand today.

Entity & schema optimization

Structured data and entity signals that Copilot can read, connect and trust about your brand.

AI-retrievable content

Pages written to be quoted, summarised and cited — the way Copilot actually pulls information.

Citation & authority building

The off-site mentions, listings and sources that make Copilot confident in naming you.

Reviews & reputation signals

Strengthening the trust markers Copilot weighs when it decides which brand to recommend.

Share-of-answer tracking

We monitor how often Copilot names you across key prompts and grow it month over month.

How it works

A clear path to results

1
Audit

We test your buyers’ prompts and see where Copilot ranks you now.

2
Optimize

Content, schema, entities and trust signals are rebuilt for Copilot.

3
Earn citations

We build the mentions and authority that get you named.

4
Track & grow

We measure share-of-answer and scale what’s working.

Why Business Marketer

Why brands choose us for
Copilot SEO

The #1 position

Being the single recommendation beats ranking tenth on a list of links.

Built for how AI reads

We optimise for retrieval and citation, not just keywords.

Provable progress

Transparent share-of-answer reporting on the prompts that matter.

Explore more

Other AI Marketing services

Mix and match across every major assistant — or let us run the full AI stack.

FAQ

Copilot Ads, answered

No one can control Copilot’s output. What we can do is strongly improve your odds of being cited by shaping the public signals it learns from — content, structure, mentions and reviews — and we track share-of-answer to prove progress.

Foundational wins often show within weeks, while citation share and authority compound over months. We report against agreed KPIs throughout.

Traditional SEO targets a ranked list of links; Copilot SEO targets a single spoken recommendation. It leans more heavily on entities, structured data, citations and brand trust.

Yes — they complement each other. We usually run Copilot SEO alongside classic search, social and GMB SEO for full coverage.

Watch

See how we drive growth

A quick look at how Business Marketer delivers measurable, data-driven
results.

Showreel
See how we drive hypergrowth 2 min · Business Marketer

Be the brand Copilot
recommends

Book a free Copilot visibility audit and see exactly where you
stand — and how we get you cited.