Social & Content
Content that
earns attention.
Strategy, creative, video, creators and community, from one team. We build a real, engaged audience, not vanity followers.
7
Social and content services
3
Layers: plan, create and grow
1
Team and one brand voice
Monthly
Reporting beyond follower counts
Overview
Plan it. Make it. Grow it.
Great social needs a clear plan, content worth stopping for and ways to reach new people.
We cover all three, so every post has a job to do.
Plan
Strategy & management
Decide where to show up and what to say, then run it consistently.
Create
Content & creative
Design, video and creator content made for each platform.
Grow
Reach & growth
Organic visibility and influencer partnerships that widen your audience.
Our services
Everything you need to build an audience
Start with the layer you need, and add more as you grow.
Strategy & management
The plan and the people who run it
Social Strategy
A channel and content plan that builds a real, engaged audience, not vanity followers.
- Platform prioritisation
- Content pillars and voice
- Measurement framework
Social Media Management
Day-to-day running of your social channels, from scheduling and publishing to community replies and monthly reporting.
- Content scheduling and publishing
- Community management
- Monthly performance reports
Content & creative
Design, video and creator content
Creative Content
Scroll-stopping creative built around your brand and content pillars, made for each platform's formats.
- Static and carousel design
- Copy and captions
- Campaign concepts
Video Production
Concept, shoot and edit for reels, shorts, ads and brand stories.
- Scripting and storyboarding
- Shoot and edit
- Platform-ready cuts
UGC
User-generated-style content that feels authentic and builds trust, from creator briefs to usage-ready assets.
- Creator sourcing and briefs
- Authentic-style ad content
- Rights and usage management
Reach & growth
Visibility and partnerships beyond your followers
Organic Awareness
Build durable visibility across search, social and content so the right people find you, month after month.
- SEO and content visibility
- Organic social reach
- Reporting tied to KPIs
Influencer Marketing
Find, brief and manage influencers whose audiences match yours, with clear reporting on results.
- Influencer research and selection
- Briefing and contracts
- Campaign reporting
Why one team
From idea to engaged audience
Each stage feeds the next. One team keeps the message consistent from plan
to post.
What the audience tells us goes straight back into the plan.
Find your starting point
Which service do you need?
| If you… | Start with | Page |
|---|---|---|
| Don't yet know which platforms or themes to focus on | Social Strategy | View → |
| Have a plan but need someone to run your channels | Social Media Management | View → |
| Need better designs, copy or campaign ideas | Creative Content | View → |
| Want reels, shorts, ads or brand films | Video Production | View → |
| Want authentic content from real customers and creators | UGC | View → |
| Want to be found without paying per click | Organic Awareness | View → |
| Want creators your audience already trusts | Influencer Marketing | View → |
How it works
A clear path to results
Audit
We learn your business, audience and current social presence.
Plan
A prioritised plan for platforms, themes and formats, tied to your KPIs.
Create
We produce and publish content, and run your community.
Optimise
We measure, report and scale what's working.
Ways to work with us
Choose how hands-on we are
Every engagement starts with the audit. Scope and fees are agreed after it.
Strategy Sprint
For in-house teams who will run it themselves
Fixed scope
- Audience and platform audit
- Pillars, voice and format plan
- Three-month content calendar
- Measurement framework
Content Partner
Strategy, creative and ongoing management
Monthly retainer
- Everything in Strategy Sprint
- Creative content and publishing
- Community management
- Monthly performance review
Always-On Studio
High-volume content across platforms
Custom retainer
- Everything in Content Partner
- Video, UGC and influencer programmes
- Organic growth support
- Dedicated social lead
Why Business Marketer
Why brands choose us for Social & Content
Built around audience & engagement
Every decision is aimed at the outcome that matters to your business.
Measurable results
Transparent reporting tied to the KPIs you care about, not vanity metrics.
One accountable team
Strategy to execution under one roof, with no hand-off gaps or finger-pointing.
FAQ
Social & Content, answered
Strategy decides which platforms, themes and formats to use. Management is the day-to-day publishing, community and reporting that carries it out.
We track engagement quality, reach, audience growth and the leads or sales social contributes, not follower counts alone.
Yes. Influencer Marketing and UGC cover finding, briefing and managing creators, with reporting on results.
Yes. Our creative, video and UGC services produce the content, and you can combine them with strategy and management.
You get a clear plan within weeks. Audience growth and engagement build over the following months, depending on your starting point and consistency.
Yes. Many clients start with a strategy or a single content service and add more as they grow.
Watch
See how we drive growth
A quick look at how Business Marketer delivers measurable, data-driven
results.
Ready to grow your audience?
Tell us your goal and we'll map the fastest, most measurable route to it.