Strategy & Consulting
Strategy that
turns into growth.
Digital, marketing, mobile and product strategy, plus consulting and transformation, from one team. A plan tied to commercial goals, not a slide deck.
7
Strategy and consulting services
3
Layers: strategy, product and change
1
Roadmap, budget and report
Monthly
KPI reporting tied to your goals
Overview
Decide. Build. Change.
Good strategy answers three questions: where to play, what to build, and how to change the way you work to deliver it. We cover all three with one team and one set of numbers.
Decide
Strategy
Choose channels, audiences and messages that line up behind one goal.
Build
Product & consulting
Decide what to build and get expert help getting it to market.
Change
Transformation & AI
Modernise how you operate and apply AI where it pays back.
Our services
Everything you need to set direction
Start with the layer you need, and add more as you grow.
Strategy
Where to play and how to win across channels
Digital Strategy
An end-to-end plan that aligns every digital channel behind one commercial goal.
- Full-funnel audit
- Channel architecture
- Roadmap and budget plan
Marketing Strategy
Positioning, audiences and messaging that decide where your marketing effort goes.
- Audience and positioning
- Messaging framework
- Go-to-market planning
Mobile Strategy
A plan for how mobile fits your business, from app strategy to acquisition, engagement and retention.
- Mobile and app roadmap
- Acquisition and retention plan
- Measurement setup
Product & consulting
What to build, and expert help building it
Product Strategy
Vision, roadmap and prioritisation that turn customer needs into a product people choose.
- Product vision and roadmap
- Market and user research
- Prioritisation and metrics
Product Consulting
Senior advisors who review, unblock and accelerate your product, from discovery to launch.
- Product and UX reviews
- Discovery and validation
- Launch readiness
Transformation & AI
Modernise how you operate and apply AI
Digital Transformation
Move processes, tools and teams onto modern digital foundations, in stages that keep the business running.
- Process and tooling audit
- Phased transformation roadmap
- Change and adoption support
AI Marketing
Find where AI saves time or lifts results across your marketing, and put it to work with sensible guardrails.
- Use-case shortlist and ROI
- Workflow and tooling plan
- Brand and quality guardrails
Why one team
From insight to measurable results
Each stage feeds the next. One team keeps the strategy and the delivery connected.
Measurement flows back into insight, so the strategy improves every quarter.
Find your starting point
Which service do you need?
| If you… | Start with | Page |
|---|---|---|
| Need one plan that lines up every digital channel | Digital Strategy | View → |
| Need to sharpen positioning, audiences and messaging | Marketing Strategy | View → |
| Want to grow through apps and mobile | Mobile Strategy | View → |
| Are deciding what to build and in what order | Product Strategy | View → |
| Want senior advisors to support your product team | Product Consulting | View → |
| Need to modernise processes, tools and teams | Digital Transformation | View → |
| Want to know where AI can help your marketing | AI Marketing | View → |
How it works
A clear path to results
Audit
We learn your business, goals and starting point.
Plan
A tailored, prioritised plan mapped to your KPIs.
Execute
We do the work, fast and to a high standard.
Optimize
We measure, report and scale what's working.
Ways to work with us
Choose how deep we go
Every engagement starts with the audit. Scope and fees are agreed after it.
Strategy Sprint
For teams that will run the plan themselves
Fixed scope
- Full-funnel audit
- Strategy and positioning
- Costed 12-month roadmap
- KPI tree and dashboard spec
Growth Partner
Strategy plus execution under one team
Monthly retainer
- Everything in Strategy Sprint
- Execution across chosen channels
- Monthly KPI report and review
- Quarterly roadmap refresh
Transformation Programme
For multi-team, multi-market change
Custom programme
- Everything in Growth Partner
- Operating model and tooling plan
- Product and mobile strategy
- Dedicated strategy lead
Why Business Marketer
Why brands choose us for Strategy & Consulting
Built around full-funnel growth
Every decision is aimed at the outcome that matters to your business.
Measurable results
Transparent reporting tied to the KPIs you care about, not vanity metrics.
One accountable team
Strategy to execution under one roof, with no hand-off gaps or finger-pointing.
FAQ
Strategy & Consulting, answered
Marketing strategy decides who to reach and what to say. Digital strategy decides which channels, products and data systems deliver it, and how they work together.
Digital Strategy if you need one plan across channels, Product Strategy if you’re deciding what to build, or Digital Transformation if the challenge is how you operate.
Yes. Every plan starts from your audit data, goals, market and budget. We don’t reuse templates.
Both. Take the roadmap and run it in-house, or have our team execute it under one report.
You get a costed roadmap within weeks. Results then build over the following quarters, depending on your starting point and budget.
Yes. Strategy pairs with product, mobile, analytics, paid media and content work under one team and one report.
Watch
See how we drive growth
A quick look at how Business Marketer delivers measurable, data-driven
results.
Ready to build your strategy?
Tell us your goal and we'll map the fastest, most measurable route to it.